We’ve Changed Our Name to Multido

As of today, we’re no longer Starbloom. We’re now Multido.

Why the change? Because we’ve grown—and our name needed to grow with us. Starbloom was a name that worked when we were just getting started. It was creative, maybe even a little playful. But over time, it started to feel off. Too soft. Too whimsical. It didn’t reflect the serious, technical work we do every day.

Our platform is built for complexity. We collect and synthesize intelligence from multiple domains of knowledge—across both digital and human landscapes—to generate deep, actionable information about people. That requires power, security, and serious infrastructure. And we needed a name that reflected that.

Multido stands for “multi-domain.” It’s exactly what we are. It says what we do, without sugarcoating or overselling. It sounds sharp, technical, and precise—because that’s how we operate.

Let me be clear: only the name is changing. Our technology, our products, our mission—they’re all staying the same. We're still serving both B2B and B2C customers with the same focus and obsession over detail. We're still building for those who care about nuance, depth, and clarity in a world overwhelmed by noise.

We’re proud of the work we’ve done under the name Starbloom. But it's time to step into a name that matches the level of sophistication we've reached. Multido is that name.

— Logan Sink
Co-Founder & CEO, Multido